Page 1
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Please indicate whether you are interested or not interested in each of the following sports.
Q. 2


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       479    200    228    218    155     56    211    229    177     81     79    105     76     99    191

 
Interested
 
 Thoroughbred horse racing                 479    200    228    218    155     56    211    229    177     81     79    105     76     99    191
                                          100%   100%   100%   100%   100%   100%   100%   100%   100%   100%   100%   100%   100%   100%   100%

 
  Interested in any other                  383    187    157    164    140     48    171    185    125     67     73     78     59     82    158
  listed sport (net)                       80%    94%    69%    75%    90%    86%    81%    81%    71%    83%    92%    74%    78%    83%    83%

   Pro football (NFL)                      296    165    100    112    120     41    132    142     86     53     67     65     37     67    122
                                           62%    83%    44%    51%    77%    73%    63%    62%    49%    65%    85%    62%    49%    68%    64%

   Baseball (MLB)                          240    140     78     90    102     33    111    110     81     42     51     47     41     53     95
                                           50%    70%    34%    41%    66%    59%    53%    48%    46%    52%    65%    45%    54%    54%    50%

   College football                        193    118     52     72     85     23     80     95     49     39     44     40     26     51     72
                                           40%    59%    23%    33%    55%    41%    38%    41%    28%    48%    56%    38%    34%    52%    38%

   College basketball                      155     88     49     59     62     25     68     74     38     33     34     37     22     40     52
                                           32%    44%    21%    27%    40%    45%    32%    32%    21%    41%    43%    35%    29%    40%    27%

   Pro basketball (NBA)                    119     80     24     28     56     24     47     61     31     17     38     24     13     32     47
                                           25%    40%    11%    13%    36%    43%    22%    27%    18%    21%    48%    23%    17%    32%    25%

   NASCAR                                   73     36     31     34     24      6     32     34     26     11     12     22     12     13     25
                                           15%    18%    14%    16%    15%    11%    15%    15%    15%    14%    15%    21%    16%    13%    13%

 
Not Interested
 
   NASCAR                                  406    164    197    184    131     50    179    195    151     70     67     83     64     86    166
                                           85%    82%    86%    84%    85%    89%    85%    85%    85%    86%    85%    79%    84%    87%    87%

   Pro basketball (NBA)                    360    120    204    190     99     32    164    168    146     64     41     81     63     67    144
                                           75%    60%    89%    87%    64%    57%    78%    73%    82%    79%    52%    77%    83%    68%    75%


                                                                                                                                                        Page 2
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Please indicate whether you are interested or not interested in each of the following sports.
Q. 2


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       479    200    228    218    155     56    211    229    177     81     79    105     76     99    191

   College basketball                      324    112    179    159     93     31    143    155    139     48     45     68     54     59    139
                                           68%    56%    79%    73%    60%    55%    68%    68%    79%    59%    57%    65%    71%    60%    73%

   College football                        286     82    176    146     70     33    131    134    128     42     35     65     50     48    119
                                           60%    41%    77%    67%    45%    59%    62%    59%    72%    52%    44%    62%    66%    48%    62%

   Baseball (MLB)                          239     60    150    128     53     23    100    119     96     39     28     58     35     46     96
                                           50%    30%    66%    59%    34%    41%    47%    52%    54%    48%    35%    55%    46%    46%    50%

   Pro football (NFL)                      183     35    128    106     35     15     79     87     91     28     12     40     39     32     69
                                           38%    18%    56%    49%    23%    27%    37%    38%    51%    35%    15%    38%    51%    32%    36%

 
   Not interested in any other              96     13     71     54     15      8     40     44     52     14      6     27     17     17     33
   listed sport                            20%     7%    31%    25%    10%    14%    19%    19%    29%    17%     8%    26%    22%    17%    17%

                                                                                                                                                        Page 3
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
If you had to choose, which one sport would you say you are most interested?
Q. 3


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       475    200    226    217    153     56    209    228    175     80     79    104     74     99    191

 
Thoroughbred horse racing                  406    149    216    193    116     53    188    186    152     69     56     86     63     82    170
                                           85%    75%    96%    89%    76%    95%    90%    82%    87%    86%    71%    83%    85%    83%    89%

Pro football (NFL)                          32     22      3     10     18      1     12     17     11      4     12     12      4      4     11
                                            7%    11%     1%     5%    12%     2%     6%     7%     6%     5%    15%    12%     5%     4%     6%

Baseball (MLB)                              16     15      -      8      7      1      4     11      5      1      7      3      1      6      5
                                            3%     8%      -     4%     5%     2%     2%     5%     3%     1%     9%     3%     1%     6%     3%

College football                            10      7      3      3      6      -      1      8      4      4      -      -      5      3      2
                                            2%     4%     1%     1%     4%      -      *     4%     2%     5%      -      -     7%     3%     1%

Pro basketball (NBA)                         5      3      2      1      3      1      3      1      2      1      1      1      -      1      3
                                            1%     2%     1%      *     2%     2%     1%      *     1%     1%     1%     1%      -     1%     2%

College basketball                           4      3      1      1      2      -      -      4      -      1      2      1      -      3      -
                                            1%     2%      *      *     1%      -      -     2%      -     1%     3%     1%      -     3%      -

NASCAR                                       2      1      1      1      1      -      1      1      1      -      1      1      1      -      -
                                             *     1%      *      *     1%      -      *      *     1%      -     1%     1%     1%      -      -

                                                                                                                                                        Page 4
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
What is your current relationship to Thoroughbred horse racing?
 
Select as many as apply.
Q. 4


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       477    200    228    218    155     56    211    229    177     81     79    105     76     99    191

 
Fan                                        377    144    199    189    123     29    175    175    141     70     48     95     62     74    141
                                           79%    72%    87%    87%    79%    52%    83%    76%    80%    86%    61%    90%    82%    75%    74%

Horseplayer                                289    176     86     95    144     50    117    152     82     60     75     55     50     64    117
                                           61%    88%    38%    44%    93%    89%    55%    66%    46%    74%    95%    52%    66%    65%    61%

Thoroughbred owner                         108     37     63     57     27     14     50     49     42     14     12     21     12     25     49
                                           23%    19%    28%    26%    17%    25%    24%    21%    24%    17%    15%    20%    16%    25%    26%

Industry employee                           56     13     40     32     12      5     28     24     18     17      3      5     11     16     24
                                           12%     7%    18%    15%     8%     9%    13%    10%    10%    21%     4%     5%    14%    16%    13%

Thoroughbred breeder                        54     17     34     36     11      3     23     25     17     10      3      7      4     12     30
                                           11%     9%    15%    17%     7%     5%    11%    11%    10%    12%     4%     7%     5%    12%    16%

Thoroughbred trainer                        29      6     20     18      2      4     12     14     10      4      1      -      4      6     19
                                            6%     3%     9%     8%     1%     7%     6%     6%     6%     5%     1%      -     5%     6%    10%

Racing journalist                           17     11      6      9      4      3     10      7      6      7      1      3      4      2      8
                                            4%     6%     3%     4%     3%     5%     5%     3%     3%     9%     1%     3%     5%     2%     4%

Industry supplier                           16      4     10      9      2      3      7      9      8      2      2      2      -      3     11
                                            3%     2%     4%     4%     1%     5%     3%     4%     5%     2%     3%     2%      -     3%     6%

Involved with Thoroughbred                  12      1     11      7      1      -      3      7      9      1      -      2      4      3      3
rescue/ retirement                          3%     1%     5%     3%     1%      -     1%     3%     5%     1%      -     2%     5%     3%     2%

Photographer                                 5      1      4      4      1      -      3      2      3      2      -      2      1      1      1
                                            1%     1%     2%     2%     1%      -     1%     1%     2%     2%      -     2%     1%     1%     1%

Software developer                           3      2      1      1      1      1      1      2      -      1      1      1      1      -      1
                                            1%     1%      *      *     1%     2%      *     1%      -     1%     1%     1%     1%      -     1%


                                                                                                                                                        Page 5
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
What is your current relationship to Thoroughbred horse racing?
 
Select as many as apply.
Q. 4


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       477    200    228    218    155     56    211    229    177     81     79    105     76     99    191

Racing information company                   3      3      -      -      1      2      2      1      -      2      1      1      1      -      1
employee                                    1%     2%      -      -     1%     4%     1%      *      -     2%     1%     1%     1%      -     1%

Other                                       30      8     20     19      5      2      9     20     18      8      2      6      4      5     14
                                            6%     4%     9%     9%     3%     4%     4%     9%    10%    10%     3%     6%     5%     5%     7%

                                                                                                                                                        Page 6
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How would you describe yourself as a bettor of Thoroughbred horse racing?
Q. 5


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       477    200    228    218    155     56    211    229    177     81     79    105     76     99    191

 
I do not bet.                               48      5     39      -      -      -     21     20     24      5      -     12     13      8     14
                                           10%     3%    17%      -      -      -    10%     9%    14%     6%      -    11%    17%     8%     7%

Recreational bettor - bet                  218     45    147    218      -      -    105     97     96     33     13     58     26     39     90
small amounts for fun.                     46%    23%    64%   100%      -      -    50%    42%    54%    41%    16%    55%    34%    39%    47%

Hobbyist, but dedicated.                   155    105     36      -    155      -     65     78     44     37     37     29     29     35     62
                                           32%    53%    16%      -   100%      -    31%    34%    25%    46%    47%    28%    38%    35%    32%

Serious high volume                         44     34      5      -      -     44     18     25     12      4     23      6      6     13     19
horseplayer but not                         9%    17%     2%      -      -    79%     9%    11%     7%     5%    29%     6%     8%    13%    10%
professional.                 

Professional horseplayer.                   12     11      1      -      -     12      2      9      1      2      6      -      2      4      6
                                            3%     6%      *      -      -    21%     1%     4%     1%     2%     8%      -     3%     4%     3%

                                                                                                                                                        Page 7
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How long have you followed Thoroughbred horse racing?
Q. 6


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       471    199    226    213    155     56    211    227    174     81     78    105     76     99    191

 
Less than a year       (1.0)                 2      -      1      1      1      -      1      1      -      1      1      2      -      -      -
                                             *      -      *      *     1%      -      *      *      -     1%     1%     2%      -      -      -

1 to 5 years           (3.0)                39     13     18     19     12      3     22     13     17      3      7     39      -      -      -
                                            8%     7%     8%     9%     8%     5%    10%     6%    10%     4%     9%    37%      -      -      -

6 to 10 years          (8.0)                64     23     37     38     16      3     41     21     22     11      8     64      -      -      -
                                           14%    12%    16%    18%    10%     5%    19%     9%    13%    14%    10%    61%      -      -      -

11 to 20 years         (15.5)               76     29     43     26     29      8     35     37     26     17     14      -     76      -      -
                                           16%    15%    19%    12%    19%    14%    17%    16%    15%    21%    18%      -   100%      -      -

21 to 30 years         (25.5)               99     51     38     39     35     17     39     54     37     14     16      -      -     99      -
                                           21%    26%    17%    18%    23%    30%    18%    24%    21%    17%    21%      -      -   100%      -

For more than 30 years (30.0)              191     83     89     90     62     25     73    101     72     35     32      -      -      -    191
                                           41%    42%    39%    42%    40%    45%    35%    44%    41%    43%    41%      -      -      -   100%

 
Mean                                      21.4   22.4   20.6   20.9   21.7   23.9   19.5   22.9   21.5   21.8   21.4    6.0   15.5   25.5   30.0

                                                                                                                                                        Page 8
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Thinking back to how you first became interested in Thoroughbred horse racing,
which of these best describes what sparked your interest?
 
Select as many as apply.
Q. 7


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       471    200    228    216    153     55    211    229    177     81     79    103     74     99    190

 
Watched an important race on               232     73    145    120     69     11    116    107     89     40     24     61     40     43     88
TV                                         49%    37%    64%    56%    45%    20%    55%    47%    50%    49%    30%    59%    54%    43%    46%

Family member or relative                  161     76     68     61     67     22     83     65     59     27     34     27     25     28     81
invited me to a racetrack                  34%    38%    30%    28%    44%    40%    39%    28%    33%    33%    43%    26%    34%    28%    43%

Influenced by involvement of               127     53     62     51     50     17     61     59     45     18     21     20     13     31     62
family member or relative                  27%    27%    27%    24%    33%    31%    29%    26%    25%    22%    27%    19%    18%    31%    33%

Became emotionally attached to             151     22    118     89     36      5     77     66     71     29      5     45     19     26     60
the career of a particular                 32%    11%    52%    41%    24%     9%    36%    29%    40%    36%     6%    44%    26%    26%    32%
horse (net)                   

 Secretariat                                33      7     23     16     11      -     17     16     11      8      3      2      2      6     23
                                            7%     4%    10%     7%     7%      -     8%     7%     6%    10%     4%     2%     3%     6%    12%

 Cigar                                      14      2     10      6      7      1      9      4      6      2      -      5      4      5      -
                                            3%     1%     4%     3%     5%     2%     4%     2%     3%     2%      -     5%     5%     5%      -

 Ruffian                                    12      -     11      8      2      -      3      8      7      2      -      -      1      3      8
                                            3%      -     5%     4%     1%      -     1%     3%     4%     2%      -      -     1%     3%     4%

 Barbaro                                     9      1      8      4      3      -      5      4      6      2      -      8      1      -      -
                                            2%     1%     4%     2%     2%      -     2%     2%     3%     2%      -     8%     1%      -      -

 Seattle Slew                                6      -      6      6      -      -      2      3      3      2      -      -      -      4      2
                                            1%      -     3%     3%      -      -     1%     1%     2%     2%      -      -      -     4%     1%

 Smarty Jones                                6      -      6      4      1      1      3      3      3      1      -      5      1      -      -
                                            1%      -     3%     2%     1%     2%     1%     1%     2%     1%      -     5%     1%      -      -

 Zenyatta                                    6      -      5      3      3      -      5      1      3      -      -      4      -      2      -
                                            1%      -     2%     1%     2%      -     2%      *     2%      -      -     4%      -     2%      -

                                                                                                                                                        Page 9
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Thinking back to how you first became interested in Thoroughbred horse racing,
which of these best describes what sparked your interest?
 
Select as many as apply.
Q. 7


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       471    200    228    216    153     55    211    229    177     81     79    103     74     99    190

 Funny Cide                                  5      1      4      3      -      -      3      2      2      1      -      5      -      -      -
                                            1%     1%     2%     1%      -      -     1%     1%     1%     1%      -     5%      -      -      -

 Sunday Silence                              4      2      2      1      3      -      1      2      1      2      -      -      2      2      -
                                            1%     1%     1%      *     2%      -      *     1%     1%     2%      -      -     3%     2%      -

 Charismatic                                 2      -      2      2      -      -      2      -      1      1      -      1      1      -      -
                                             *      -     1%     1%      -      -     1%      -     1%     1%      -     1%     1%      -      -

 Point Given                                 2      -      2      1      -      -      1      1      1      1      -      1      1      -      -
                                             *      -     1%      *      -      -      *      *     1%     1%      -     1%     1%      -      -

 Other                                      67     11     51     42     13      3     35     27     34      9      2     18      9      9     30
                                           14%     6%    22%    19%     8%     5%    17%    12%    19%    11%     3%    17%    12%     9%    16%

Read a fiction novel about                 104     10     87     66     15      3     53     47     44     19      4     14     25     17     48
horse racing                               22%     5%    38%    31%    10%     5%    25%    21%    25%    23%     5%    14%    34%    17%    25%

Friend(s) invited me to a                  101     72     16     36     46     17     41     55     31     16     32     18     15     29     38
racetrack                                  21%    36%     7%    17%    30%    31%    19%    24%    18%    20%    41%    17%    20%    29%    20%

Read a non-fiction book about               94     13     78     53     21      2     49     37     43     11      7     23     16     17     37
horse racing                               20%     7%    34%    25%    14%     4%    23%    16%    24%    14%     9%    22%    22%    17%    19%

Watched a movie about horse                 71      7     59     43     12      3     38     28     38     10      2     26     11     13     21
racing                                     15%     4%    26%    20%     8%     5%    18%    12%    21%    12%     3%    25%    15%    13%    11%

Influenced by involvement of                53     32     16     16     27      6     22     28     23     10     13     12      7     16     18
friend or colleague                        11%    16%     7%     7%    18%    11%    10%    12%    13%    12%    16%    12%     9%    16%     9%

Saw an advertisement for a                  19      8      9      8      7      4     12      6      4      -      7      6      3      5      5
specific racetrack                          4%     4%     4%     4%     5%     7%     6%     3%     2%      -     9%     6%     4%     5%     3%

Love of horses since childhood              18      -     17     16      2      -      8      9     11      3      -      3      3      3      8
                                            4%      -     7%     7%     1%      -     4%     4%     6%     4%      -     3%     4%     3%     4%

                                                                                                                                                       Page 10
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Thinking back to how you first became interested in Thoroughbred horse racing,
which of these best describes what sparked your interest?
 
Select as many as apply.
Q. 7


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       471    200    228    216    153     55    211    229    177     81     79    103     74     99    190

Saw a general advertisement                 15      3      9     10      2      2     14      1      5      -      3      5      5      2      3
for horse racing                            3%     2%     4%     5%     1%     4%     7%      *     3%      -     4%     5%     7%     2%     2%

Went to a racetrack for                     15      3      9      6      7      1      9      6      6      3      2      3      2      3      7
something other than racing                 3%     2%     4%     3%     5%     2%     4%     3%     3%     4%     3%     3%     3%     3%     4%
(e.g., concert, special event,
etc.)                         

Heard about a bettor who won a              13      9      3      2      4      7      6      6      1      3      6      4      -      4      5
large sum of money                          3%     5%     1%     1%     3%    13%     3%     3%     1%     4%     8%     4%      -     4%     3%

Lived or worked near a                      13      5      8      7      4      1      4      7      2      3      1      5      1      4      3
racetrack                                   3%     3%     4%     3%     3%     2%     2%     3%     1%     4%     1%     5%     1%     4%     2%

Began riding horses                          8      1      7      5      -      -      4      4      2      3      -      2      2      1      3
                                            2%     1%     3%     2%      -      -     2%     2%     1%     4%      -     2%     3%     1%     2%

Visited Kentucky                             5      1      4      3      2      -      4      1      3      -      -      3      -      1      1
                                            1%     1%     2%     1%     1%      -     2%      *     2%      -      -     3%      -     1%     1%

Attracted to the gambling                    4      4      -      -      3      1      -      4      2      -      2      1      2      -      1
challenge                                   1%     2%      -      -     2%     2%      -     2%     1%      -     3%     1%     3%      -     1%

TV exposure other than                       2      -      2      1      -      -      2      -      1      -      -      1      -      -      1
important races                              *      -     1%      *      -      -     1%      -     1%      -      -     1%      -      -     1%

Racing coverage in newspapers                2      -      2      2      -      -      1      1      1      -      -      -      -      -      2
or magazines                                 *      -     1%     1%      -      -      *      *     1%      -      -      -      -      -     1%

Other                                       24      8     14     14      4      1     10     11     11      8      1      6      6      5      6
                                            5%     4%     6%     6%     3%     2%     5%     5%     6%    10%     1%     6%     8%     5%     3%

                                                                                                                                                       Page 11
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
If you have a Facebook profile, have you ever become a fan of or friends with a particular
horse, jockey or trainer?
Q. 8


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       470    200    227    215    153     55    210    229    177     81     79    102     74     99    190

 
Yes                                        254     60    174    143     66     15    130    107    111     51     17     63     40     52     98
                                           54%    30%    77%    67%    43%    27%    62%    47%    63%    63%    22%    62%    54%    53%    52%

No                                          79     49     19     31     25     18     24     48     22     13     25     16      8     20     33
                                           17%    25%     8%    14%    16%    33%    11%    21%    12%    16%    32%    16%    11%    20%    17%

Do not have a Facebook profile             137     91     34     41     62     22     56     74     44     17     37     23     26     27     59
                                           29%    46%    15%    19%    41%    40%    27%    32%    25%    21%    47%    23%    35%    27%    31%

                                                                                                                                                       Page 12
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
If you have a Twitter profile, have you ever followed a particular horse, jockey or trainer?
Q. 9


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       465    200    223    214    151     55    210    227    173     80     79    102     73     99    186

 
Yes                                         69     28     33     27     25      7     32     33     28     12     13     18     13     18     20
                                           15%    14%    15%    13%    17%    13%    15%    15%    16%    15%    16%    18%    18%    18%    11%

No                                          88     42     39     41     27     16     30     52     30     18     17     17     17     21     32
                                           19%    21%    17%    19%    18%    29%    14%    23%    17%    23%    22%    17%    23%    21%    17%

Do not have a Twitter profile              308    130    151    146     99     32    148    142    115     50     49     67     43     60    134
                                           66%    65%    68%    68%    66%    58%    70%    63%    66%    63%    62%    66%    59%    61%    72%

                                                                                                                                                       Page 13
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
All things considered, including both sporting aspects and gambling aspects, how would you
describe your current satisfaction with Thoroughbred racing?
Q. 10


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       471    200    228    216    153     55    211    229    177     81     79    103     74     99    190

 
Completely satisfied (7)                     9      3      6      5      3      -      9      -      2      2      -      4      2      2      1
                                            2%     2%     3%     2%     2%      -     4%      -     1%     2%      -     4%     3%     2%     1%

Mostly satisfied (6)                        86     29     47     44     24     10     86      -     34     11      6     19     19     11     37
                                           18%    15%    21%    20%    16%    18%    41%      -    19%    14%     8%    18%    26%    11%    19%

Somewhat satisfied (5)                     116     45     62     56     38     10    116      -     44     11     21     41     14     26     35
                                           25%    23%    27%    26%    25%    18%    55%      -    25%    14%    27%    40%    19%    26%    18%

Neither satisfied or                        31      9     18     14     10      1      -      -     17      5      2      4      2      6     16
dissatisfied (4)                            7%     5%     8%     6%     7%     2%      -      -    10%     6%     3%     4%     3%     6%     8%

Somewhat dissatisfied (3)                  135     59     63     60     49     14      -    135     48     33     25     22     22     35     55
                                           29%    30%    28%    28%    32%    25%      -    59%    27%    41%    32%    21%    30%    35%    29%

Mostly dissatisfied (2)                     78     48     26     30     27     15      -     78     23     19     21     11     11     18     37
                                           17%    24%    11%    14%    18%    27%      -    34%    13%    23%    27%    11%    15%    18%    19%

Completely dissatisfied (1)                 16      7      6      7      2      5      -     16      9      -      4      2      4      1      9
                                            3%     4%     3%     3%     1%     9%      -     7%     5%      -     5%     2%     5%     1%     5%

 
Total Satisfied                            211     77    115    105     65     20    211      -     80     24     27     64     35     39     73
(5+6+7)                                    45%    39%    50%    49%    42%    36%   100%      -    45%    30%    34%    62%    47%    39%    38%

Total Dissatisfied                         229    114     95     97     78     34      -    229     80     52     50     35     37     54    101
(1+2+3)                                    49%    57%    42%    45%    51%    62%      -   100%    45%    64%    63%    34%    50%    55%    53%

 
Mean                                       3.9    3.7    4.2    4.1    3.9    3.5    5.5    2.5    4.0    3.6    3.4    4.4    4.0    3.8    3.8

                                                                                                                                                       Page 14
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       447    191    220    205    148     52    200    217    177     81     79     99     72     93    178

 
Most Important
 
 Illegal use of medication and             177     46    110     96     44     13     80     80    177      -      -     39     26     37     72
 drugs                                     40%    24%    50%    47%    30%    25%    40%    37%   100%      -      -    39%    36%    40%    40%

 Lack of central authority to               81     37     41     33     37      6     24     52      -     81      -     15     17     14     35
 govern sport                              18%    19%    19%    16%    25%    12%    12%    24%      -   100%      -    15%    24%    15%    20%

 Pari-mutuel takeout rates                  79     71      4     13     37     29     27     50      -      -     79     16     14     16     32
                                           18%    37%     2%     6%    25%    56%    14%    23%      -      -   100%    16%    19%    17%    18%

 Public awareness and                       75     25     45     40     22      2     48     23      -      -      -     23      7     17     28
 perception of the sport                   17%    13%    20%    20%    15%     4%    24%    11%      -      -      -    23%    10%    18%    16%

 Lack of effective marketing                27      6     20     21      3      1     16     10      -      -      -      5      6      6     10
                                            6%     3%     9%    10%     2%     2%     8%     5%      -      -      -     5%     8%     6%     6%

 Difficulty of learning how to               8      6      -      2      5      1      5      2      -      -      -      1      2      3      1
 handicap and bet                           2%     3%      -     1%     3%     2%     3%     1%      -      -      -     1%     3%     3%     1%

                                                                                                                                                       Page 15
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       446    191    219    204    148     52    199    217    177     80     79     99     72     92    178

 
Illegal use of medication and drugs
                              

Most important (1)                         177     46    110     96     44     13     80     80    177      -      -     39     26     37     72
                                           40%    24%    50%    47%    30%    25%    40%    37%   100%      -      -    39%    36%    40%    40%

(2)                                        102     54     43     40     34     21     40     55      -     41     36     17     17     21     46
                                           23%    28%    20%    20%    23%    40%    20%    25%      -    51%    46%    17%    24%    23%    26%

(3)                                         64     31     28     29     22      7     26     34      -     18     16     13     10     11     29
                                           14%    16%    13%    14%    15%    13%    13%    16%      -    23%    20%    13%    14%    12%    16%

(4)                                         52     25     23     24     23      2     32     20      -     13     10     13      9     12     18
                                           12%    13%    11%    12%    16%     4%    16%     9%      -    16%    13%    13%    13%    13%    10%

(5)                                         35     26      9     10     16      7     14     20      -      5     12      9      7     10      9
                                            8%    14%     4%     5%    11%    13%     7%     9%      -     6%    15%     9%    10%    11%     5%

Least important (6)                         16      9      6      5      9      2      7      8      -      3      5      8      3      1      4
                                            4%     5%     3%     2%     6%     4%     4%     4%      -     4%     6%     8%     4%     1%     2%

 

Mean                                       2.4    2.8    2.1    2.2    2.7    2.5    2.4    2.4    1.0    2.9    3.2    2.6    2.5    2.3    2.2

                                                                                                                                                       Page 16
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       447    191    220    205    148     52    200    217    177     81     79     99     72     93    178

 
Lack of central authority to govern sport
                              

Most important (1)                          81     37     41     33     37      6     24     52      -     81      -     15     17     14     35
                                           18%    19%    19%    16%    25%    12%    12%    24%      -   100%      -    15%    24%    15%    20%

(2)                                        100     43     50     43     33     12     41     56     55      -     24     20     16     20     43
                                           22%    23%    23%    21%    22%    23%    21%    26%    31%      -    30%    20%    22%    22%    24%

(3)                                        106     48     52     50     30     13     51     50     47      -     23     24     15     26     39
                                           24%    25%    24%    24%    20%    25%    26%    23%    27%      -    29%    24%    21%    28%    22%

(4)                                         96     30     52     50     26     10     44     36     58      -     14     19     15     22     39
                                           21%    16%    24%    24%    18%    19%    22%    17%    33%      -    18%    19%    21%    24%    22%

(5)                                         44     20     20     18     15      9     25     19     16      -     13     17      6      5     16
                                           10%    10%     9%     9%    10%    17%    13%     9%     9%      -    16%    17%     8%     5%     9%

Least important (6)                         20     13      5     11      7      2     15      4      1      -      5      4      3      6      6
                                            4%     7%     2%     5%     5%     4%     8%     2%     1%      -     6%     4%     4%     6%     3%

 

Mean                                       3.0    3.0    2.9    3.0    2.8    3.2    3.3    2.7    3.2    1.0    3.4    3.2    2.8    3.0    2.9

                                                                                                                                                       Page 17
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       446    191    219    204    148     52    199    217    177     80     79     99     72     92    178

 
Pari-mutuel takeout rates
                              

Most important (1)                          79     71      4     13     37     29     27     50      -      -     79     16     14     16     32
                                           18%    37%     2%     6%    25%    56%    14%    23%      -      -   100%    16%    19%    17%    18%

(2)                                         70     40     19     24     28      8     21     37     50     13      -      9      8     19     33
                                           16%    21%     9%    12%    19%    15%    11%    17%    28%    16%      -     9%    11%    21%    19%

(3)                                         44     24     15     14     25      3     15     25     17     13      -      7      5      9     22
                                           10%    13%     7%     7%    17%     6%     8%    12%    10%    16%      -     7%     7%    10%    12%

(4)                                         57     24     31     30     16      7     32     21     20     10      -     12     13     12     19
                                           13%    13%    14%    15%    11%    13%    16%    10%    11%    13%      -    12%    18%    13%    11%

(5)                                        120     21     92     71     28      4     59     56     52     29      -     28     18     27     46
                                           27%    11%    42%    35%    19%     8%    30%    26%    29%    36%      -    28%    25%    29%    26%

Least important (6)                         76     11     58     52     14      1     45     28     38     15      -     27     14      9     26
                                           17%     6%    26%    25%     9%     2%    23%    13%    21%    19%      -    27%    19%    10%    15%

 

Mean                                       3.7    2.6    4.7    4.4    3.1    2.1    4.1    3.4    4.1    4.3    1.0    4.1    3.8    3.5    3.5

                                                                                                                                                       Page 18
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       446    191    219    204    148     52    199    217    177     80     79     99     72     92    178

 
Public awareness and perception of the sport
                              

Most important (1)                          75     25     45     40     22      2     48     23      -      -      -     23      7     17     28
                                           17%    13%    21%    20%    15%     4%    24%    11%      -      -      -    23%    10%    18%    16%

(2)                                         89     22     62     55     20      5     48     36     54     10      8     26     16     18     28
                                           20%    12%    28%    27%    14%    10%    24%    17%    31%    13%    10%    26%    22%    20%    16%

(3)                                        137     46     75     66     38     16     58     66     75     32     21     27     29     26     54
                                           31%    24%    34%    32%    26%    31%    29%    30%    42%    40%    27%    27%    40%    28%    30%

(4)                                        102     65     30     33     44     20     32     65     40     28     28     16     12     23     50
                                           23%    34%    14%    16%    30%    38%    16%    30%    23%    35%    35%    16%    17%    25%    28%

(5)                                         34     25      6      9     17      8      9     22      7     10     16      5      7      5     15
                                            8%    13%     3%     4%    11%    15%     5%    10%     4%    13%    20%     5%    10%     5%     8%

Least important (6)                          9      8      1      1      7      1      4      5      1      -      6      2      1      3      3
                                            2%     4%      *      *     5%     2%     2%     2%     1%      -     8%     2%     1%     3%     2%

 

Mean                                       2.9    3.4    2.5    2.6    3.2    3.6    2.6    3.2    3.0    3.5    3.9    2.6    3.0    2.9    3.0

                                                                                                                                                       Page 19
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       446    191    219    204    148     52    199    217    177     80     79     99     72     92    178

 
Lack of effective marketing
                              

Most important (1)                          27      6     20     21      3      1     16     10      -      -      -      5      6      6     10
                                            6%     3%     9%    10%     2%     2%     8%     5%      -      -      -     5%     8%     7%     6%

(2)                                         74     25     43     40     25      5     41     30     15     15      5     22     12     13     26
                                           17%    13%    20%    20%    17%    10%    21%    14%     8%    19%     6%    22%    17%    14%    15%

(3)                                         80     33     43     37     27     12     40     36     36     16     16     22     12     18     28
                                           18%    17%    20%    18%    18%    23%    20%    17%    20%    20%    20%    22%    17%    20%    16%

(4)                                        115     34     74     57     28     11     51     59     54     26     18     30     20     18     46
                                           26%    18%    34%    28%    19%    21%    26%    27%    31%    33%    23%    30%    28%    20%    26%

(5)                                        127     80     31     41     55     20     47     64     66     18     31     13     18     36     59
                                           28%    42%    14%    20%    37%    38%    24%    29%    37%    23%    39%    13%    25%    39%    33%

Least important (6)                         23     13      8      8     10      3      4     18      6      5      9      7      4      1      9
                                            5%     7%     4%     4%     7%     6%     2%     8%     3%     6%    11%     7%     6%     1%     5%

 

Mean                                       3.7    4.0    3.4    3.4    3.9    4.0    3.4    3.9    4.1    3.8    4.3    3.5    3.6    3.7    3.8

                                                                                                                                                       Page 20
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Listed below are several issues relevant to the Thoroughbred racing industry.
In your view, how important are these issues?
 
Please rank the following issues in order of importance (most important issue at the top):
Q. 11


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       446    191    219    204    148     52    199    217    177     80     79     99     72     92    178

 
Difficulty of learning how to handicap and bet
                              

Most important (1)                           8      6      -      2      5      1      5      2      -      -      -      1      2      3      1
                                            2%     3%      -     1%     3%     2%     3%     1%      -      -      -     1%     3%     3%     1%

(2)                                         11      7      2      2      8      1      8      3      3      1      6      5      3      1      2
                                            2%     4%     1%     1%     5%     2%     4%     1%     2%     1%     8%     5%     4%     1%     1%

(3)                                         15      9      6      8      6      1      9      6      2      1      3      6      1      2      6
                                            3%     5%     3%     4%     4%     2%     5%     3%     1%     1%     4%     6%     1%     2%     3%

(4)                                         24     13      9     10     11      2      8     16      5      3      9      9      3      5      6
                                            5%     7%     4%     5%     7%     4%     4%     7%     3%     4%    11%     9%     4%     5%     3%

(5)                                         85     19     61     55     16      4     45     35     36     17      7     27     15      9     33
                                           19%    10%    28%    27%    11%     8%    23%    16%    20%    21%     9%    27%    21%    10%    19%

Least important (6)                        303    137    141    127    102     43    124    155    131     58     54     51     48     72    130
                                           68%    72%    64%    62%    69%    83%    62%    71%    74%    73%    68%    52%    67%    78%    73%

 

Mean                                       5.4    5.3    5.5    5.4    5.2    5.6    5.3    5.5    5.6    5.6    5.3    5.1    5.4    5.5    5.6

                                                                                                                                                       Page 21
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       432    200    226    191    142     52    191    214    157     78     76     92     72     92    173

 
Pari-mutuel takeout rates are of no
concern to me.
 
Completely agree          (7)               52      9     43     31      8      1     29     18     26     11      1     14     11      4     22
                                           12%     5%    19%    16%     6%     2%    15%     8%    17%    14%     1%    15%    15%     4%    13%

Mostly agree              (6)               30      6     24     21      5      1     22      7     16      5      -      6      4      8     11
                                            7%     3%    11%    11%     4%     2%    12%     3%    10%     6%      -     7%     6%     9%     6%

Somewhat agree            (5)               38     15     22     22     12      3     21     17     17     10      -     10      3     11     14
                                            9%     8%    10%    12%     8%     6%    11%     8%    11%    13%      -    11%     4%    12%     8%

Neither agree or disagree (4)               83     13     70     48     12      3     39     36     42     12      1     21     13     17     32
                                           19%     7%    31%    25%     8%     6%    20%    17%    27%    15%     1%    23%    18%    18%    18%

Somewhat disagree         (3)               45     19     24     18     17      5     23     20     11     10      2      9      9      9     18
                                           10%    10%    11%     9%    12%    10%    12%     9%     7%    13%     3%    10%    13%    10%    10%

Mostly disagree           (2)               56     28     27     26     24      2     24     29     20     12      7     13      8     11     24
                                           13%    14%    12%    14%    17%     4%    13%    14%    13%    15%     9%    14%    11%    12%    14%

Completely disagree       (1)              128    110     16     25     64     37     33     87     25     18     65     19     24     32     52
                                           30%    55%     7%    13%    45%    71%    17%    41%    16%    23%    86%    21%    33%    35%    30%

 
Total Agree                                120     30     89     74     25      5     72     42     59     26      1     30     18     23     47
(5+6+7)                                    28%    15%    39%    39%    18%    10%    38%    20%    38%    33%     1%    33%    25%    25%    27%

Total Disagree                             229    157     67     69    105     44     80    136     56     40     74     41     41     52     94
(1+2+3)                                    53%    79%    30%    36%    74%    85%    42%    64%    36%    51%    97%    45%    57%    57%    54%

 

Mean                                       3.3    2.2    4.3    4.1    2.5    1.8    3.9    2.8    4.0    3.6    1.3    3.7    3.3    3.0    3.3

                                                                                                                                                       Page 22
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       433    200    227    193    141     52    193    213    157     78     76     93     72     92    173

 
There should be more and better fan
education efforts.
 
Completely agree          (7)              206     64    139    111     61     11     93    104     83     41     10     43     42     42     77
                                           48%    32%    61%    58%    43%    21%    48%    49%    53%    53%    13%    46%    58%    46%    45%

Mostly agree              (6)              107     53     54     45     36     15     50     49     37     21     20     27     13     19     47
                                           25%    27%    24%    23%    26%    29%    26%    23%    24%    27%    26%    29%    18%    21%    27%

Somewhat agree            (5)               69     47     21     24     25     11     32     34     23     10     21     12     10     20     27
                                           16%    24%     9%    12%    18%    21%    17%    16%    15%    13%    28%    13%    14%    22%    16%

Neither agree or disagree (4)               36     27      8     10     14      9     12     20     11      5     15      8      4     10     14
                                            8%    14%     4%     5%    10%    17%     6%     9%     7%     6%    20%     9%     6%    11%     8%

Somewhat disagree         (3)                9      5      4      2      2      4      4      3      2      1      5      2      2      1      4
                                            2%     3%     2%     1%     1%     8%     2%     1%     1%     1%     7%     2%     3%     1%     2%

Mostly disagree           (2)                2      2      -      -      1      1      1      -      -      -      2      -      -      -      2
                                             *     1%      -      -     1%     2%     1%      -      -      -     3%      -      -      -     1%

Completely disagree       (1)                4      2      1      1      2      1      1      3      1      -      3      1      1      -      2
                                            1%     1%      *     1%     1%     2%     1%     1%     1%      -     4%     1%     1%      -     1%

 
Total Agree                                382    164    214    180    122     37    175    187    143     72     51     82     65     81    151
(5+6+7)                                    88%    82%    94%    93%    87%    71%    91%    88%    91%    92%    67%    88%    90%    88%    87%

Total Disagree                              15      9      5      3      5      6      6      6      3      1     10      3      3      1      8
(1+2+3)                                     3%     5%     2%     2%     4%    12%     3%     3%     2%     1%    13%     3%     4%     1%     5%

 

Mean                                       6.0    5.7    6.4    6.3    5.9    5.3    6.1    6.0    6.2    6.2    5.0    6.0    6.2    6.0    6.0

                                                                                                                                                       Page 23
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       433    199    228    193    141     52    192    214    157     78     76     93     72     92    173

 
A national Thoroughbred racing commissioner
with oversight power is needed.
 
Completely agree          (7)              216    101    111     94     74     25     78    126     89     59     28     43     41     42     87
                                           50%    51%    49%    49%    52%    48%    41%    59%    57%    76%    37%    46%    57%    46%    50%

Mostly agree              (6)               90     37     53     45     29      8     46     40     29     14     16     21     12     19     38
                                           21%    19%    23%    23%    21%    15%    24%    19%    18%    18%    21%    23%    17%    21%    22%

Somewhat agree            (5)               68     31     35     25     23     10     33     32     21      3     17     14     13     19     22
                                           16%    16%    15%    13%    16%    19%    17%    15%    13%     4%    22%    15%    18%    21%    13%

Neither agree or disagree (4)               32     14     18     18      7      3     18     10     12      2      5      9      2      8     13
                                            7%     7%     8%     9%     5%     6%     9%     5%     8%     3%     7%    10%     3%     9%     8%

Somewhat disagree         (3)                9      3      6      4      3      1      6      1      1      -      3      3      1      1      4
                                            2%     2%     3%     2%     2%     2%     3%      *     1%      -     4%     3%     1%     1%     2%

Mostly disagree           (2)                7      6      1      3      2      2      4      3      2      -      3      1      1      1      4
                                            2%     3%      *     2%     1%     4%     2%     1%     1%      -     4%     1%     1%     1%     2%

Completely disagree       (1)               11      7      4      4      3      3      7      2      3      -      4      2      2      2      5
                                            3%     4%     2%     2%     2%     6%     4%     1%     2%      -     5%     2%     3%     2%     3%

 
Total Agree                                374    169    199    164    126     43    157    198    139     76     61     78     66     80    147
(5+6+7)                                    86%    85%    87%    85%    89%    83%    82%    93%    89%    97%    80%    84%    92%    87%    85%

Total Disagree                              27     16     11     11      8      6     17      6      6      -     10      6      4      4     13
(1+2+3)                                     6%     8%     5%     6%     6%    12%     9%     3%     4%      -    13%     6%     6%     4%     8%

 

Mean                                       5.9    5.9    6.0    5.9    6.0    5.7    5.7    6.2    6.1    6.7    5.5    5.9    6.1    5.9    5.9

                                                                                                                                                       Page 24
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       434    200    228    193    142     52    193    214    158     78     76     93     72     92    174

 
Illegal drugs and medications are a
serious problem.
 
Completely agree          (7)              250    103    143    120     78     27     88    143    127     46     33     50     41     48    108
                                           58%    52%    63%    62%    55%    52%    46%    67%    80%    59%    43%    54%    57%    52%    62%

Mostly agree              (6)               85     38     47     32     29     11     47     34     21     19     17     18     16     24     27
                                           20%    19%    21%    17%    20%    21%    24%    16%    13%    24%    22%    19%    22%    26%    16%

Somewhat agree            (5)               49     29     19     20     21      4     30     17      4      9     14     13      9     10     17
                                           11%    15%     8%    10%    15%     8%    16%     8%     3%    12%    18%    14%    13%    11%    10%

Neither agree or disagree (4)               13     10      3      2      6      4      7      6      1      1      4      7      2      1      3
                                            3%     5%     1%     1%     4%     8%     4%     3%     1%     1%     5%     8%     3%     1%     2%

Somewhat disagree         (3)               15      6      9      8      3      3      9      5      1      2      2      2      1      2     10
                                            3%     3%     4%     4%     2%     6%     5%     2%     1%     3%     3%     2%     1%     2%     6%

Mostly disagree           (2)               12      8      4      5      4      1      8      3      -      1      3      1      3      5      3
                                            3%     4%     2%     3%     3%     2%     4%     1%      -     1%     4%     1%     4%     5%     2%

Completely disagree       (1)               10      6      3      6      1      2      4      6      4      -      3      2      -      2      6
                                            2%     3%     1%     3%     1%     4%     2%     3%     3%      -     4%     2%      -     2%     3%

 
Total Agree                                384    170    209    172    128     42    165    194    152     74     64     81     66     82    152
(5+6+7)                                    88%    85%    92%    89%    90%    81%    85%    91%    96%    95%    84%    87%    92%    89%    87%

Total Disagree                              37     20     16     19      8      6     21     14      5      3      8      5      4      9     19
(1+2+3)                                     9%    10%     7%    10%     6%    12%    11%     7%     3%     4%    11%     5%     6%    10%    11%

 

Mean                                       6.1    5.9    6.3    6.1    6.1    5.8    5.8    6.3    6.6    6.3    5.7    6.0    6.2    6.0    6.1

                                                                                                                                                       Page 25
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       434    200    228    193    142     52    193    214    158     78     76     93     72     92    174

 
There should be a complete ban on raceday
medications.
 
Completely agree          (7)              164     64     95     77     49     16     51    103     76     36     22     30     27     33     73
                                           38%    32%    42%    40%    35%    31%    26%    48%    48%    46%    29%    32%    38%    36%    42%

Mostly agree              (6)               77     34     43     35     27      9     29     44     29     16     15     12     13     18     33
                                           18%    17%    19%    18%    19%    17%    15%    21%    18%    21%    20%    13%    18%    20%    19%

Somewhat agree            (5)               49     22     27     22     15      5     33     11     19      6      8     19      7      9     14
                                           11%    11%    12%    11%    11%    10%    17%     5%    12%     8%    11%    20%    10%    10%     8%

Neither agree or disagree (4)               36     25     11      9     17      7     17     18      8      4      9     11      9     10      6
                                            8%    13%     5%     5%    12%    13%     9%     8%     5%     5%    12%    12%    13%    11%     3%

Somewhat disagree         (3)               50     22     28     23     18      4     29     17     14      5     11     11      9     11     19
                                           12%    11%    12%    12%    13%     8%    15%     8%     9%     6%    14%    12%    13%    12%    11%

Mostly disagree           (2)               23     16      7      9     10      4     17      6      6      6      5      5      3      3     12
                                            5%     8%     3%     5%     7%     8%     9%     3%     4%     8%     7%     5%     4%     3%     7%

Completely disagree       (1)               35     17     17     18      6      7     17     15      6      5      6      5      4      8     17
                                            8%     9%     7%     9%     4%    13%     9%     7%     4%     6%     8%     5%     6%     9%    10%

 
Total Agree                                290    120    165    134     91     30    113    158    124     58     45     61     47     60    120
(5+6+7)                                    67%    60%    72%    69%    64%    58%    59%    74%    78%    74%    59%    66%    65%    65%    69%

Total Disagree                             108     55     52     50     34     15     63     38     26     16     22     21     16     22     48
(1+2+3)                                    25%    28%    23%    26%    24%    29%    33%    18%    16%    21%    29%    23%    22%    24%    28%

 

Mean                                       5.1    4.9    5.3    5.2    5.1    4.7    4.7    5.6    5.7    5.5    4.9    5.0    5.2    5.1    5.2

                                                                                                                                                       Page 26
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       434    200    228    193    142     52    193    214    158     78     76     93     72     92    174

 
Customer service is usually excellent.
 
Completely agree          (7)               21      4     17     13      4      1     17      3     10      4      1      7      1      4      9
                                            5%     2%     7%     7%     3%     2%     9%     1%     6%     5%     1%     8%     1%     4%     5%

Mostly agree              (6)               49     14     34     20     19      4     33     13     23     10      2     11     12     10     16
                                           11%     7%    15%    10%    13%     8%    17%     6%    15%    13%     3%    12%    17%    11%     9%

Somewhat agree            (5)               93     37     55     58     22      4     51     36     40     12     12     31      9     16     36
                                           21%    19%    24%    30%    15%     8%    26%    17%    25%    15%    16%    33%    13%    17%    21%

Neither agree or disagree (4)               87     36     51     38     22     10     37     43     41      8     14     19     18     20     30
                                           20%    18%    22%    20%    15%    19%    19%    20%    26%    10%    18%    20%    25%    22%    17%

Somewhat disagree         (3)               79     36     42     34     24     14     33     39     19     20     14     12     17     17     31
                                           18%    18%    18%    18%    17%    27%    17%    18%    12%    26%    18%    13%    24%    18%    18%

Mostly disagree           (2)               57     37     20     17     28      9     13     44     14     16     13      7      7     16     27
                                           13%    19%     9%     9%    20%    17%     7%    21%     9%    21%    17%     8%    10%    17%    16%

Completely disagree       (1)               48     36      9     13     23     10      9     36     11      8     20      6      8      9     25
                                           11%    18%     4%     7%    16%    19%     5%    17%     7%    10%    26%     6%    11%    10%    14%

 
Total Agree                                163     55    106     91     45      9    101     52     73     26     15     49     22     30     61
(5+6+7)                                    38%    28%    46%    47%    32%    17%    52%    24%    46%    33%    20%    53%    31%    33%    35%

Total Disagree                             184    109     71     64     75     33     55    119     44     44     47     25     32     42     83
(1+2+3)                                    42%    55%    31%    33%    53%    63%    28%    56%    28%    56%    62%    27%    44%    46%    48%

 

Mean                                       3.8    3.3    4.3    4.2    3.5    3.1    4.4    3.2    4.2    3.6    2.9    4.3    3.7    3.7    3.6

                                                                                                                                                       Page 27
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
How much do you agree or disagree with the following statements about Thoroughbred racing?
Q. 14


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       433    200    227    192    142     52    193    214    157     78     76     92     72     92    174

 
I often recommend a visit to the racetrack
to friends and associates.
 
Completely agree          (7)              141     44     96     78     43     10     83     51     46     31      7     25     23     31     62
                                           33%    22%    42%    41%    30%    19%    43%    24%    29%    40%     9%    27%    32%    34%    36%

Mostly agree              (6)               80     31     47     36     33      5     40     35     31     20     10     28     12     15     24
                                           18%    16%    21%    19%    23%    10%    21%    16%    20%    26%    13%    30%    17%    16%    14%

Somewhat agree            (5)               69     39     29     31     21      9     28     36     30      9     16     18     11     17     23
                                           16%    20%    13%    16%    15%    17%    15%    17%    19%    12%    21%    20%    15%    18%    13%

Neither agree or disagree (4)               53     23     30     24     12      4     21     27     22      7     10     11      9      8     23
                                           12%    12%    13%    13%     8%     8%    11%    13%    14%     9%    13%    12%    13%     9%    13%

Somewhat disagree         (3)               28     17     11     13      4      8      5     23      7      5     11      2      4      6     16
                                            6%     9%     5%     7%     3%    15%     3%    11%     4%     6%    14%     2%     6%     7%     9%

Mostly disagree           (2)               29     25      4      3     17      6      4     23      6      4     11      4      4     11     10
                                            7%    13%     2%     2%    12%    12%     2%    11%     4%     5%    14%     4%     6%    12%     6%

Completely disagree       (1)               33     21     10      7     12     10     12     19     15      2     11      4      9      4     16
                                            8%    11%     4%     4%     8%    19%     6%     9%    10%     3%    14%     4%    13%     4%     9%

 
Total Agree                                290    114    172    145     97     24    151    122    107     60     33     71     46     63    109
(5+6+7)                                    67%    57%    76%    76%    68%    46%    78%    57%    68%    77%    43%    77%    64%    68%    63%

Total Disagree                              90     63     25     23     33     24     21     65     28     11     33     10     17     21     42
(1+2+3)                                    21%    32%    11%    12%    23%    46%    11%    30%    18%    14%    43%    11%    24%    23%    24%

 

Mean                                       5.1    4.5    5.6    5.5    5.0    4.0    5.6    4.6    5.1    5.6    3.9    5.4    4.9    5.1    5.0

                                                                                                                                                       Page 28
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Are you aware of an organized bettor's boycott of Thoroughbred racing in California?
Q. 15


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       434    200    228    193    142     52    193    214    158     78     76     93     72     92    174

 
Yes                                        259    163     93     92    108     47     98    150     73     48     67     49     47     55    107
                                           60%    82%    41%    48%    76%    90%    51%    70%    46%    62%    88%    53%    65%    60%    61%

No                                         148     30    116     93     27      5     80     55     67     27      8     38     20     31     57
                                           34%    15%    51%    48%    19%    10%    41%    26%    42%    35%    11%    41%    28%    34%    33%

Don't know                                  27      7     19      8      7      -     15      9     18      3      1      6      5      6     10
                                            6%     4%     8%     4%     5%      -     8%     4%    11%     4%     1%     6%     7%     7%     6%

                                                                                                                                                       Page 29
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Do you support the idea behind this boycott?
Q. 16


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Aware                          259    163     93     92    108     47     98    150     73     48     67     49     47     55    107

 
Yes                                        151    118     31     34     76     40     40    102     35     26     62     21     25     40     64
                                           58%    72%    33%    37%    70%    85%    41%    68%    48%    54%    93%    43%    53%    73%    60%

No                                          56     27     29     27     20      6     37     17     17     12      4     15     11      7     23
                                           22%    17%    31%    29%    19%    13%    38%    11%    23%    25%     6%    31%    23%    13%    21%

Don't know                                  50     17     32     31     10      1     20     30     21     10      -     13     11      7     19
                                           19%    10%    34%    34%     9%     2%    20%    20%    29%    21%      -    27%    23%    13%    18%

                                                                                                                                                       Page 30
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Are you personally choosing not to place bets that you normally would on Thoroughbred racing
in California as a result of your boycott support?
Q. 17


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Support                        151    118     31     34     76     40     40    102     35     26     62     21     25     40     64

 
Yes                                        108     93     14     19     59     30     25     75     20     18     55     17     19     22     49
                                           72%    79%    45%    56%    78%    75%    63%    74%    57%    69%    89%    81%    76%    55%    77%

No                                          41     24     16     15     15     10     14     26     15      7      6      4      5     18     14
                                           27%    20%    52%    44%    20%    25%    35%    25%    43%    27%    10%    19%    20%    45%    22%


                                                                                                                                                       Page 31
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
Are you male or female?
Q. 18


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       428    200    228    192    141     51    192    209    156     78     75     92     72     89    172

 
Male                                       200    200      -     45    105     45     77    114     46     37     71     36     29     51     83
                                           47%   100%      -    23%    74%    88%    40%    55%    29%    47%    95%    39%    40%    57%    48%

Female                                     228      -    228    147     36      6    115     95    110     41      4     56     43     38     89
                                           53%      -   100%    77%    26%    12%    60%    45%    71%    53%     5%    61%    60%    43%    52%

                                                                                                                                                       Page 32
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
What is the highest level of education that you have ever completed?
Q. 19


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       433    200    228    193    142     52    193    213    157     78     76     93     72     91    174

 
Less than a high school                      3      -      3      2      -      -      3      -      2      -      -      3      -      -      -
diploma (10)                                1%      -     1%     1%      -      -     2%      -     1%      -      -     3%      -      -      -

High school diploma or                      35     12     22     16     10      4     13     16     13      6      7     10      7      6     12
equivalent (12)                             8%     6%    10%     8%     7%     8%     7%     8%     8%     8%     9%    11%    10%     7%     7%

Some college/ associate                    165     73     90     79     52     16     76     84     67     30     27     33     24     37     71
degree/ trade school (14)                  38%    37%    39%    41%    37%    31%    39%    39%    43%    38%    36%    35%    33%    41%    41%

Bachelor's degree (16)                     124     63     61     54     38     24     52     66     35     25     26     30     25     27     41
                                           29%    32%    27%    28%    27%    46%    27%    31%    22%    32%    34%    32%    35%    30%    24%

Some post-graduate work (17)                30     18     11      8     17      2     12     17     11      7      6      6      3      6     14
                                            7%     9%     5%     4%    12%     4%     6%     8%     7%     9%     8%     6%     4%     7%     8%

Master's degree (18)                        45     22     23     19     18      2     25     14     16      6      6      8      8      8     21
                                           10%    11%    10%    10%    13%     4%    13%     7%    10%     8%     8%     9%    11%     9%    12%

Phd (21)                                    16      7      9      8      5      2      6     10      6      2      3      -      3      3     10
                                            4%     4%     4%     4%     4%     4%     3%     5%     4%     3%     4%      -     4%     3%     6%

Decline to answer                           15      5      9      7      2      2      6      6      7      2      1      3      2      4      5
                                            3%     3%     4%     4%     1%     4%     3%     3%     4%     3%     1%     3%     3%     4%     3%

 
Mean years of education                   15.3   15.5   15.2   15.2   15.5   15.4   15.3   15.3   15.2   15.3   15.3   14.9   15.4   15.3   15.5

                                                                                                                                                       Page 33
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
What is your age?
Q. 20


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total Answered                       431    199    227    191    142     52    193    211    157     77     76     92     72     91    173

 
Under 18 years    (18)                       4      1      3      2      1      -      2      2      2      -      -      2      2      -      -
                                            1%     1%     1%     1%     1%      -     1%     1%     1%      -      -     2%     3%      -      -

18 to 24 years    (21)                      25      5     20     16      4      -     17      8     11      5      1     19      6      -      -
                                            6%     3%     9%     8%     3%      -     9%     4%     7%     6%     1%    21%     8%      -      -

25 to 34 years    (29.5)                    51     23     27     22     18      3     28     21      7     14     12     23     20      7      1
                                           12%    12%    12%    12%    13%     6%    15%    10%     4%    18%    16%    25%    28%     8%     1%

35 to 44 years    (39.5)                    84     36     48     36     28     10     34     44     34     11     14     11     24     29     20
                                           19%    18%    21%    19%    20%    19%    18%    21%    22%    14%    18%    12%    33%    32%    12%

45 to 54 years    (49.5)                   123     61     61     50     41     22     60     56     46     27     20     19     12     31     61
                                           29%    31%    27%    26%    29%    42%    31%    27%    29%    35%    26%    21%    17%    34%    35%

55 to 64 years    (59.5)                    97     51     45     45     30     14     34     56     39     14     18     10      5     20     61
                                           23%    26%    20%    24%    21%    27%    18%    27%    25%    18%    24%    11%     7%    22%    35%

65 years and over (65)                      40     21     18     16     18      3     15     21     14      6     10      6      3      1     29
                                            9%    11%     8%     8%    13%     6%     8%    10%     9%     8%    13%     7%     4%     1%    17%

Decline to answer                            7      1      5      4      2      -      3      3      4      -      1      2      -      3      1
                                            2%     1%     2%     2%     1%      -     2%     1%     3%      -     1%     2%      -     3%     1%

 
Mean age                                  46.9   48.7   45.2   46.2   48.0   50.0   44.9   48.2   47.9   45.6   48.5   38.6   38.7   47.1   54.4

                                                                                                                                                       Page 34
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
In which state or province do you currently reside?
Q. 46


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total answered                       432    199    228    193    142     51    193    212    157     78     76     93     72     91    173

 
Alabama                                      2      -      2      1      1      -      2      -      -      1      -      -      -      -      2
                                             *      -     1%     1%     1%      -     1%      -      -     1%      -      -      -      -     1%

Arizona                                      3      -      3      3      -      -      -      2      2      -      -      1      -      -      2
                                            1%      -     1%     2%      -      -      -     1%     1%      -      -     1%      -      -     1%

Arkansas                                     3      1      2      1      2      -      2      1      1      -      1      2      1      -      -
                                            1%     1%     1%     1%     1%      -     1%      *     1%      -     1%     2%     1%      -      -

California                                  45     24     20     18     17      7     19     25     18      7     12     11      3     10     21
                                           10%    12%     9%     9%    12%    14%    10%    12%    11%     9%    16%    12%     4%    11%    12%

Colorado                                     4      2      2      2      2      -      3      1      1      1      1      1      1      1      1
                                            1%     1%     1%     1%     1%      -     2%      *     1%     1%     1%     1%     1%     1%     1%

Connecticut                                  7      3      4      4      2      -      2      5      4      1      -      3      -      1      3
                                            2%     2%     2%     2%     1%      -     1%     2%     3%     1%      -     3%      -     1%     2%

Delaware                                     4      1      3      3      1      -      3      1      2      2      -      1      1      -      2
                                            1%     1%     1%     2%     1%      -     2%      *     1%     3%      -     1%     1%      -     1%

Florida                                     26     11     15     13      7      3      9     13      8      3      6      7      1      2     15
                                            6%     6%     7%     7%     5%     6%     5%     6%     5%     4%     8%     8%     1%     2%     9%

Hawaii                                       1      -      1      -      -      -      -      1      -      -      -      -      -      -      1
                                             *      -      *      -      -      -      -      *      -      -      -      -      -      -     1%

Idaho                                        1      -      1      1      -      -      1      -      1      -      -      -      -      1      -
                                             *      -      *     1%      -      -     1%      -     1%      -      -      -      -     1%      -

Illinois                                    19     10      9      7      8      1      9      8      6      3      2      8      -      2      8
                                            4%     5%     4%     4%     6%     2%     5%     4%     4%     4%     3%     9%      -     2%     5%

Indiana                                      8      4      3      6      1      1      -      8      4      -      2      3      2      1      2
                                            2%     2%     1%     3%     1%     2%      -     4%     3%      -     3%     3%     3%     1%     1%


                                                                                                                                                       Page 35
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
In which state or province do you currently reside?
Q. 46


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total answered                       432    199    228    193    142     51    193    212    157     78     76     93     72     91    173

Iowa                                         4      1      3      2      1      -      3      1      1      -      1      1      -      3      -
                                            1%     1%     1%     1%     1%      -     2%      *     1%      -     1%     1%      -     3%      -

Kansas                                       2      -      2      -      -      -      1      1      -      1      -      -      -      1      1
                                             *      -     1%      -      -      -     1%      *      -     1%      -      -      -     1%     1%

Kentucky                                    23      6     17     14      7      -      7     13      8      8      -      3      7      4      9
                                            5%     3%     7%     7%     5%      -     4%     6%     5%    10%      -     3%    10%     4%     5%

Lousiana                                     8      3      5      3      3      2      4      4      4      -      2      2      -      4      2
                                            2%     2%     2%     2%     2%     4%     2%     2%     3%      -     3%     2%      -     4%     1%

Maine                                        3      1      2      2      1      -      1      2      2      1      -      -      -      1      2
                                            1%     1%     1%     1%     1%      -     1%     1%     1%     1%      -      -      -     1%     1%

Maryland                                    18     10      7      7      8      2      7     11      4      3      4      2      2      3     11
                                            4%     5%     3%     4%     6%     4%     4%     5%     3%     4%     5%     2%     3%     3%     6%

Massachusetts                               16      9      7      7      3      4      6     10      4      3      4      2      4      5      5
                                            4%     5%     3%     4%     2%     8%     3%     5%     3%     4%     5%     2%     6%     5%     3%

Michigan                                     9      -      9      5      2      -      2      7      5      2      -      2      3      1      3
                                            2%      -     4%     3%     1%      -     1%     3%     3%     3%      -     2%     4%     1%     2%

Minnesota                                   11      9      2      2      7      2      6      5      1      3      5      2      4      4      1
                                            3%     5%     1%     1%     5%     4%     3%     2%     1%     4%     7%     2%     6%     4%     1%

Mississippi                                  2      2      -      -      2      -      -      2      1      1      -      -      -      1      1
                                             *     1%      -      -     1%      -      -     1%     1%     1%      -      -      -     1%     1%

Missouri                                     4      2      2      3      1      -      4      -      -      1      1      2      -      2      -
                                            1%     1%     1%     2%     1%      -     2%      -      -     1%     1%     2%      -     2%      -

Nebraska                                     3      2      1      1      2      -      2      1      -      1      -      1      -      1      1
                                            1%     1%      *     1%     1%      -     1%      *      -     1%      -     1%      -     1%     1%

Nevada                                       6      3      3      2      -      2      3      3      2      1      1      1      -      -      5
                                            1%     2%     1%     1%      -     4%     2%     1%     1%     1%     1%     1%      -      -     3%

                                                                                                                                                       Page 36
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
In which state or province do you currently reside?
Q. 46


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total answered                       432    199    228    193    142     51    193    212    157     78     76     93     72     91    173

New Hampshire                                2      -      2      1      -      -      -      2      2      -      -      -      2      -      -
                                             *      -     1%     1%      -      -      -     1%     1%      -      -      -     3%      -      -

New Jersey                                  19     12      7      7      7      5     12      6      7      3      6      2      7      3      7
                                            4%     6%     3%     4%     5%    10%     6%     3%     4%     4%     8%     2%    10%     3%     4%

New York                                    53     28     25     24     21      5     24     26     17     17      8      9     13      7     23
                                           12%    14%    11%    12%    15%    10%    12%    12%    11%    22%    11%    10%    18%     8%    13%

North Carolina                               3      1      2      1      1      -      -      2      1      -      -      -      -      1      2
                                            1%     1%     1%     1%     1%      -      -     1%     1%      -      -      -      -     1%     1%

North Dakota                                 2      2      -      1      1      -      1      -      -      -      1      1      -      -      1
                                             *     1%      -     1%     1%      -     1%      -      -      -     1%     1%      -      -     1%

Ohio                                        18     11      7      8      7      2     12      5      6      2      3      2      5      6      5
                                            4%     6%     3%     4%     5%     4%     6%     2%     4%     3%     4%     2%     7%     7%     3%

Oklahoma                                     3      2      1      2      1      -      1      1      2      -      -      1      -      2      -
                                            1%     1%      *     1%     1%      -     1%      *     1%      -      -     1%      -     2%      -

Oregon                                       3      1      1      1      1      -      1      1      -      -      -      -      -      2      1
                                            1%     1%      *     1%     1%      -     1%      *      -      -      -      -      -     2%     1%

Pennsylvania                                15      5     10      9      4      1      8      7      9      2      2      3      2      4      6
                                            3%     3%     4%     5%     3%     2%     4%     3%     6%     3%     3%     3%     3%     4%     3%

South Carolina                               4      1      3      3      -      1      2      2      3      1      -      1      1      -      2
                                            1%     1%     1%     2%      -     2%     1%     1%     2%     1%      -     1%     1%      -     1%

Tennessee                                    6      2      4      4      2      -      2      4      1      1      -      1      1      3      1
                                            1%     1%     2%     2%     1%      -     1%     2%     1%     1%      -     1%     1%     3%     1%

Texas                                       18      7     11      7      3      3      8      8      9      2      2      6      2      2      8
                                            4%     4%     5%     4%     2%     6%     4%     4%     6%     3%     3%     6%     3%     2%     5%

Virginia                                    10      4      6      3      4      1      3      7      2      -      3      3      2      1      4
                                            2%     2%     3%     2%     3%     2%     2%     3%     1%      -     4%     3%     3%     1%     2%

                                                                                                                                                       Page 37
Thoroughbred Racing Fans Survey (February 2011)
Prepared by Thorotrends LLC
www.thorotrends.com
 
In which state or province do you currently reside?
Q. 46


                                                  Gender       Bettor Typology    Satisfaction  Top Important Issue     Years Followed Racing   
                                               ------------- -------------------- ------------- -------------------- ---------------------------              
                                                                                                           No
                                                                                           Dis-        centrl  Take-                        More
                                                             Recre- Hobby-  Heavy Satis- satis- Illegl  auth-    out  10 or                 than
                                         Total   Male Female ationl    ist Hitter   fied   fied  drugs  ority  rates   less  11-20  21-30     30

Base: Total answered                       432    199    228    193    142     51    193    212    157     78     76     93     72     91    173

Washington                                  12      2     10      4      4      1      6      4      6      2      1      3      4      2      3
                                            3%     1%     4%     2%     3%     2%     3%     2%     4%     3%     1%     3%     6%     2%     2%

West Virginia                                3      2      1      1      2      -      1      2      -      1      1      -      -      1      2
                                            1%     1%      *     1%     1%      -     1%     1%      -     1%     1%      -      -     1%     1%

Wisconsin                                    7      3      4      3      2      1      5      1      3      2      1      3      1      1      2
                                            2%     2%     2%     2%     1%     2%     3%      *     2%     3%     1%     3%     1%     1%     1%

Alberta                                      1      -      1      1      -      -      1      -      1      -      -      1      -      -      -
                                             *      -      *     1%      -      -     1%      -     1%      -      -     1%      -      -      -

British Columbia                             5      1      3      -      1      -      3      2      1      -      1      2      -      2      1
                                            1%     1%     1%      -     1%      -     2%     1%     1%      -     1%     2%      -     2%     1%

Nova Scotia                                  1      -      1      1      -      -      -      -      -      -      -      -      -      1      -
                                             *      -      *     1%      -      -      -      -      -      -      -      -      -     1%      -

Ontario                                     11      7      4      4      2      5      6      5      7      1      3      -      1      4      6
                                            3%     4%     2%     2%     1%    10%     3%     2%     4%     1%     4%      -     1%     4%     3%

Quebec                                       2      2      -      -      1      1      -      2      -      1      1      -      1      -      1
                                             *     1%      -      -     1%     2%      -     1%      -     1%     1%      -     1%      -     1%

Saskatchewan                                 2      2      -      1      -      1      1      -      1      -      1      -      1      1      -
                                             *     1%      -     1%      -     2%     1%      -     1%      -     1%      -     1%     1%      -